Jim and Roberta Landis at Just Rewards
Adding a FiberMark Expands Awards Company into Laser Marking Manufacturing Parts
The Company: Just Rewards, Folsom, California
Just Rewards is a premier source for personalized recognition items, awards and gifts laser engraved on crystal, marble, glass, stone, acrylics and wood. Owners Jim and Roberta Landis started Just Rewards in 1999 following Jim’s early retirement from the pharmaceutical industry.
The couple was motivated by the fact that traditionally, significant achievement or contribution was recognized with awards that were perceived to have poor quality and craftsmanship. The two wrote their business plan with the intention of providing high quality, high-perceived value recognition tools for business leaders.
Jim and Roberta have been happy Epilog customers since 1998, when they purchased their first Radius. “We scoured the market, mostly via the Internet, and soon discovered that Epilog was the leader in the CO2 laser market,” Jim said. “After narrowing the field to a few players, we then contacted the respective dealers and began interacting with them. It was soon apparent that our Epilog dealer, Steve Jacques, was head and shoulders above the competition in terms of knowledge, communication skills, and professionalism.”
By adding a FiberMark Laser, Just Rewards expanded their product line into custom marked manufacturing tools and parts.
It wasn’t until 2006 the couple found themselves in need of a unique type of machinery. Jim and Roberta performed a test within the small-scale manufacturing market and discovered manufacturers responded very well to Just Rewards’ high-quality products and commitment to customer service. And while the business already incorporated CO2 lasers from Epilog, “it soon became apparent that a short wavelength laser would be a better way to laser mark metal parts and sub-assemblies, as opposed to thermo-bonded marks using hazardous chemical coatings,” Jim said. Though at that time, Jim tells us, the short-wavelength laser engraving systems on the market did not resonate with the couples’ vision for their business.
Jim and Roberta found themselves in Denver on holiday and, having already purchased a CO2 engraving system from Epilog, they stopped by the facility where Bob Henry gave them a factory tour and a preview of a first-generation FiberMark, the industry’s first flying optic fiber laser system. Jim tells us “The ease of operation, beam on-the-fly technology, practicality, and competitive price made our decision to buy an easy one.”
In the awards and recognition industry, where CO2 engraving and cutting systems are most frequently utilized, Jim says “The FiberMark has become vital to our operation and we use it to laser mark stainless steel, aluminum (both anodized and bare) tool steels, black oxide coated steels, and black acrylic. With the exception of some anodized aluminum, many of the materials used in his day-to-day business can only be directly marked with the short wavelength machines. The FiberMark has been the solution for a quick and permanent mark on these metals.
Adding the FiberMark to their shop helped meet the high-quality metal marking demands common to the manufacturing industry, but also added to the company’s award engraving capabilities.
“The FiberMark has facilitated our successful entry into the small manufacturing segment and, coupled with our new Legend 36EXT, makes us a full-service laser marking firm,” Jim said.
Below are just a few markings and engravings on manufacturing tools that Jim has completed with his FiberMark: